Deep cleaning maintenance should be more than a birthday. Regular deep cleaning ensures maximum water ionizer performance, because you're in charge, this equals cleaner internal parts. Ionization plates are the most important part of a water ionizer. A well maintained water ionizer equals healthier ionized water, and peace of mind that you're sharing your best with others. Deep cleaning also eliminates the need to waste beauty water. No more running beauty water down the drain while waiting for a birthday deep cleaning, which in some cases never happens anyway.